In planning the online release of movie "Brave Love", I have been watching and supporting other online rentals to see how it is done. Here is an excellent example.
https://vimeo.com/ondemand/anirishgoodbye
"An Irish Goodbye" (23 min) has a slow paced start, but stay with it because it packs in as much storytelling and insight as many features. James Martin, an actor with Downs Syndrome, provides a star performance as a Downs Syndrome man, Lorcan, who reacts to the death of his mother with a creativity and emotional intelligence which surprises and surpasses those around him. The best part of this is that Downs Syndrome is not a big thing here. Rather the warm, funny and relatable Lorcan just happens to have Downs Syndrome as a part of his character.
"An Irish Goodbye" is a well deserved Oscar and Bafta winner of best short film.